Marvel’s Eternals: Critics Hated It. Fans Hate It More – This is Why

[geektalk]

Marvel’s Eternals: Critics Hated It. Fans Hate It More – This is Why

It’s official, fans, not critics, are calling The Eternals the worst of the MCU after a disappointing opening weekend at the box office.

 

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so the eternals is out and it’s not the

success the mcu fans are claiming i’ve

thoroughly enjoyed covering marvel’s

first rotten disappointment the eternals

during the build-up to the film there

was all sorts of talks of first this and

on-screen sex scene that and people

didn’t bite what we have is another

first for marvel a number one film that

is still a disappointment let’s take a

look why the eternals is a box office

disappointment for the blockbuster mcu

disney and marvel’s epic eternals held

just short of early domestic box office

projections this weekend opening at

number one across north america markets

with 71 million dollars according to

estimates from measurement firm comscore

the marvel cinematic universe tentpole

initially expected to gross 80 million

dollars to 85 million domestically fared

better overseas collecting 90. by

pandemic and non-marvel standards

eternals is a box-office success

securing fourth place among all titles

released during the covet 19 crisis but

compared to other marvel entries

launched during and before the public

health emergency the superhero film’s

domestic box office performance is

lackluster marvel and sony’s venom let

there be carnage still holds the

pandemic era opening weekend record at

90 million dollars followed by marvel

disney’s properties black widow which

launched at 80.4 million in july and

shang chi which launched at 75.4 in

september black widow likely lost some

box office revenue because of its

simultaneous streaming launch on disney

plus whereas venom and shang xian

eternals all opened exclusively in

theaters directed by oscar winner chloe

zhao eternal centers on a team of

immortal extraterrestrial beings tasked

with repeatedly saving humanity from

monstrous forces over thousands of years

stacked up against other mcu movies

distributed by disney since 2012

eternals has only outperformed ant-man

which opened domestically at 57.2

million in 2015. on the other end of the

mcu box office spectrum the avengers

movies reign supreme the avengers opened

at 207.4 million in 2012 infinity war

launched at 257.7 million in 2018 and

end game debuted with a whopping 357

million in 2019 multiple factors might

have contributed to a relatively

disappointing domestic box office

opening for eternals after a long

pandemic-induced mcu drought ended on

disney plus with wand division in

january it’s possible some audiences are

experiencing some marvel fatigue

eternals is the sixth mcu installment

premiering in 2021 following one

division the falcon in the winter

soldier loki black widow and shang chi

throw in sony’s venom let there be

carnage and that’s a potentially

overwhelming amount of marvel content to

cram into a single year with disney plus

hawkeye and sony’s spider-man no way

home still to come from a critical

perspective eternal scored a mediocre 48

on rotten tomatoes alright it’s gone

down good which is significantly lower

than shang chi’s 92 percent black

widow’s 79 percent or even venom’s 59

leading up to its release eternals was

marketed and touted as a different kind

of mcu film unlike anything else in the

franchise due to its slightly more

serious tone especially grand scale and

complex narrative structures yet another

possible turn off for die hard marvel

fans who prefer standard superhero fare

marvel fatigue is the media’s favorite

symptom for years fans have said no to

marvel fatigue most of us said we love

comic book movies we’re here until the

movies start to suck

well i just saw the gianna michaels of

mcu films and i didn’t have a good time

that was a first for me eternal’s open

to 71 million dollars but multiple news

outlets are considering that a

disappointment after the initial

projections the projections dropped the

same time the critics scores did i think

a lot of eterno’s disappointment stems

from the fact that it was a bad movie

that didn’t get the usual pass from

critics because of the diversity the l.a

times called the film a disappointment

while trying to praise the diversity but

as you heard it was still a

devastatingly bad review cost is at the

center of all this concern and what did

the eternals cost marvel

on the budget front the eternals cost

200 million dollars to make before you

add an advertising cost and it cost a

lot to advertise unknown superheroes

with a lot of the mcu you have a

built-in fan base you haven’t heard of

the avengers well you probably knew

captain america the incredible hulk

cersei what is this game of thrones

jon snow is that you

it is you

oh even with a 71 million dollar

opening journalists are convinced that

the eternals is done weak reviews didn’t

marvel’s latest film but

mediocre audience receptions might

eternals prove what box office analysts

already knew marvel diehards don’t care

about reviews but after a weekend of

good tickets sales but mediocre word of

mouth chloe’s house blockbuster is

facing a rougher road to the box office

domination and profitability that no mcu

has ever faced before eternals which had

a reported production budget of 200

million dollars before marketing cost

has posted the worst score of any mcu

film on cinema score with a b

nearly every mcu film has scored at

least an a-minus on cinema score with

the one exception being a b-plus for

2011’s thor

for comparison zack snyder’s polarizing

dc film batman vs superman dawn of

justice also received a b

that doesn’t bode too well for the

eternals it costs 200 million dollars to

make but that doesn’t include

advertising the old tried and true

formula was that a film needed to make

2.5 times its budget to break even

recently it seems like three times the

budget is the new metric but we’ll stick

to the older one for today eternals

needs to cross 500 million dollars to

break even meaning marvel will have made

no money will the eternals keep going

black widow cost 200 million dollars to

make just like the eternals open to 9

million dollars more at 80 million

dollars featured in ayla’s star scarlett

johansson and had a connection to the

avengers and it still only made 376

million dollars it brought in an

additional 125 million on disney plus

bringing its total to 501 million

dollars but based on the 2.5 multiplier

rule black widow made a million dollars

in profit that’s awesome for most things

but not a marvel film the box office

results are a new orleans story big and

easy but there’s a bigger indicator that

eternals is foobar and the fans have now

turned on it

i’m so fascinated by the obsession with

the cinema score that all these articles

want to talk about it’s a weird metric

that these critics would go to when a

movie they like isn’t performing well

they held onto the cinema score so

dearly as if it was all that mattered

for those in the back who don’t know

what cinemascore is it’s a market

research firm based in las vegas it

surveys film audiences to rate their

film viewing experiences with letter

grades reports the results and forecast

box office receipts based on the data

cinema score describes itself as the

industry leader in measuring movie

appeal there are 35 to 45 teams of

cinema score representatives present in

25 large cities across north america

each friday representatives in five

randomly chosen cities give opening day

audiences small survey cards the cards

ask for age gender a grade for the film

a through f whether they would buy the

film on dvd or blu-ray why they chose

the film or whether or not they felt the

film lined up with its marketing

cinema score receives about 400 cards

per film the company estimates a 65

response rate and a 6 margin of error so

fans submitted reviews from people who

have no stake in this film succeeding

also opening day meaning the biggest

marvel fans are going to show up on

opening day the eternals is the first

marvel film i didn’t see on opening day

every other one i could have been given

a cinema scorecard now the fans just

want something entertaining but the

cinema score is the alarming metric the

people this movie is for aren’t liking

it the eternals is sitting lower than

any other mcu film

let that sink in just for fun i’m gonna

close today’s video out with a ranking

of every mcu film

based on their cinema score it’s going

to be interesting it starts with black

panther and well

you’ll just have to watch the rest of

the video to find out

it’s not hyperbolic to call the eternals

the worst of the mcu the fans have voted

on it every metric used to sing the

film’s praise isn’t coming up favorable

people don’t like the eternals there’s

one more big superhero film being

released this year and it’s spider-man

no way home

i’ve liked what i’ve seen but i think

the film is in serious danger if it

doesn’t live up to the unattainable

expectations and feature toby maguire

and the other guy teaming up with tom

holland people are going to be upset but

misinformation and wish fulfillment is

going to fuel those fires all the way

until december but we’ll talk about that

later

so what do you think about the eternals

did you brave the weather to go see it

it was a fairly normal weekend

weather-wise here and uh it was a chore

to watch the eternals marvel fatigue is

definitely a thing for me because it’s

become a chore to go support these films

to go out and see them i had a big group

of people in town last night let’s go

see it

oh god what a mistake we’ll have

an in-depth review here on the channel

in the next couple of days but it’s

going to take some time to wake up from

the snooze fest that was the eternals

look salma hayek sexy ass couldn’t save

the movie and she looked good in it she

tried but she couldn’t do it oh also

there’s a scene in the movie where

there’s a selma hayek body double like a

like a dummy a rubber doll

it is laughably bad i remember there’s a

scene where it’s on screen and i just

start chuckling like everyone else is

just quiet the theater’s not jam-packed

like you think we’re all just kind of

experiencing the film together but i

couldn’t stop laughing at the rubber

body used in this movie come on marvel

this is supposed to be a marvel film

with an oscar-winning director in big

epic sets and wonderful special effects

but the rubber doll looks like it’s

something at a sleep away camp or any

other schlocky slasher from the 1980s

try harder

so folks what do you think about this

situation it’s been a lot of fun talking

about the eternals and news of the mcu’s

demise keeps popping up every day so for

that and a whole hell of a lot more make

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